Luxury
Bringing a modern and elegant touch to Audemars Piguet’s luxurious intranet
Case Study
At a glance
Audemars Piguet entrusted us with the mission of modernizing their intranet to improve the visual design, enhance internal communication functions, and make it mobile-friendly. Mission accomplished, and the wow effect was clear! The adventure continues with new features being deployed every month and special content for the 150th anniversary of the iconic watchmaking brand.
Client
Audemars Piguet
Sector
Luxury
Project
Intranet
Activities
Comparative study
Persona workshops
Ideation workshops
Wireframing
Interactive prototyping
Usability testing
Design system implementation
Front-end development
QA testing
Technologies
WordPress
PHP
Quick wins and agility
AP based their strategy on quick wins rather than a complete site overhaul. The first version, delivered in just four months, focused on the homepage, navigation principles, news, classifieds, and integration with existing systems, both on mobile and desktop.
And it worked! User feedback was unanimously positive, praising the elegance and clarity of the new site, its ease of use, and all the small "extras" that were introduced. Since then, the project has taken a resolutely agile approach, with a new version going live every month.
Graphic charter
Like all luxury brands, Audemars Piguet's graphic charter is extremely rich and complex. The new intranet fully respects this charter, delivering an elegant result that reflects the company’s image.
Communication & interactivity
Communication features are at the heart of this new intranet. But it also places great emphasis on social and interactive functions, including likes, comments, replies, suggestions, and sharing.
Key stats
3000+
Users worldwide
1
New release every month
4
Months to deliver the first release
#1
Internal communication tool at AP
Francis Martin
PMO & Principal BA
Whitespace’s "pixel-perfect" approach is in complete harmony with AP’s commitment to precision. Together, we are creating a high-quality intranet that aligns with AP’s core values.
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