Wired to Win
Human-centered Digital Transformation
WEBINAR SERIES (PART 4)
Date: January 2025
Part 4: Discovery Research
Welcome to Part 4 in our series on Human-centered Digital Transformation.
In this episode, guests Voula Gkatzidou (AstraZeneca) and Julia Borkenhagen (Whitespace) discuss how discovery research creates new value and reduces risks across digital product portfolios in the enterprise.
Join us to learn how your organization can strategically and pragmatically scale discovery research to get more value from digital transformation investments.
Video replay
This webinar for senior digital leaders and UX research practitioners will focus on how organizations successfully…
- Generate and measure business value from quantitative and qualitative research
- Communicate and build on discovery research insights across sprints, products, teams, and services
- Accelerate impact by using insight management tools
Highlights include:
- Challenges in knowledge retention, preserving context, and aligning stakeholders
- How AstraZeneca’s centralized Research Ops model supports their global organization
- Balancing centralized vs embedded team org models
- Using tools like Dovetail, GenAI, and integrations with Jira and airfocus to get the most out of qualitative research