Whitespace specializes in Enterprise Experience design and development. Our UX First™ approach puts humans at the center of the creative and Agile processes.
The result: innovative products and services that create value and that people enjoy using.
We optimize the employee and customer experiences to help you achieve a higher Return on Human™.
From discovery ...
World-class employee and customer experiences begin with exploration. We employ a variety of discovery methods including data analytics, qualitative and quantitative user research, design thinking, design sprints, usability testing, and expert reviews to get at the root of the design challenges we face.
Armed with insights grounded in research, we apply best practices in product and service design – such as information architecture, user journey mapping, prototyping, service blueprints, visual and motion design, design systems, and data visualization – to transform a shared vision into working, testable solutions.
... to delivery
The UX process does not end with design. At Whitespace, we work with our clients to deliver innovative products and services that people rapidly adopt and put to use every day.
That's why our offering includes Agile UX development for web, mobile, wearables, voice/chat, and IoT. We leverage the latest technologies and solutions – such as mixed reality, data lakes, machine learning, AI, and blockchain – so long as they fulfill real user needs.
Together with our clients, we are transforming business operations and making it possible for people to do their jobs better, faster, and easier.
Higher Return on Human™
What we do
Our strategic workshops are tailored individually for each client and each project.
Insights, ideation, and co-creation are the central themes, with the overall goal being that key stakeholders, including representative users, have a role in designing and communicating a common service vision for increased market fit and user uptake.
We conduct our workshops in person, online, or in a hybrid setup. For further impact, the workshops can be preceded by Usability & service audits, testing & benchmarking, or UX and service research.
Insights for innovation come from getting out of the building, talking to customers, employees and partners, and observing them in their day-to-day environments. User centricity may mean many things, but it always begins with involving the users.
We firmly believe in leveraging quantitative studies, competitor analysis, and big data. And we feel it's equally important to build empathy with living, breathing human beings. We do this in B2E, B2C, and B2B settings through a blend of qualitative and quantitative research.
Our qualitative research service uses ethnographic field research methodologies such as interviews, contextual inquiry, and participant observation. On customer experience projects, we work with carefully vetted recruitment agencies to find the right participants in the target sectors and geographies. On employee experience engagements, we work with internal stakeholders to identify key users and untapped sources of knowledge within the organization.
If you want to balance user insights with expert reviews, our Audit, testing & benchmarking service offers a good extension to UX and service research.
We put ourselves in your customers' and employees' shoes, to explore your service from a fresh perspective. Because even the most open-minded teams can become so immersed in what they are building that they can't see the forest for the trees.
We perform purpose-designed, heuristics-based, objective auditing, testing, and benchmarking. These can be applied to physical-digital services, web usability, SEO, accessibility, or UX benchmarking. A key outcome is establishing baselines, and being enabled to track the usability of your products over time and against the competition.
As a result, you will be able to sidestep bias, make incremental improvements, initiate an overhaul of a specific aspect of your service – and even help resolve internal debates or fight internal politics. To put yourself not only into your customers' and employees' shoes but also their heads, discover our UX & service research offering.
'Boundary objects' such as personas, user journeys, service blueprints, process flows, concept maps, system maps, and prototypes help to align. They align the siloed information and ways of thinking of teams, business units, and disciplines – bridging the divide between customers' reality and internal assumptions. And teams that are aligned around a clear and understandable set of assets and knowledge are poised to build great products and services.
Our innovation strategy and service design offering aims to bring you this alignment. These services are fed by workshops, research, audits, testing & benchmarking, and feed into prototyping, interaction design, visual design, motion design, and data visualization.
A key part of visualizing and validating digital solutions is to prototype them. As IDEO partner Tim Brown puts it:
"By taking the time to prototype our ideas, we avoid costly mistakes such as becoming too complex too early and sticking with a weak idea for too long.”
At Whitespace, we use interaction design techniques to build conceptual prototypes that can be tested with users before a single line of code is written. This enables us to make rapid, iterative adjustments based on frequent user feedback cycles, saving valuable time and money during the build cycle.
Once our hi-level concepts have been validated and refined, we can move on to fine-tuning our designs and getting into the weeds of the solution build. During the build cycle itself, we work hand-in-hand with development throughout the Agile process to design feature-level screen flows, atomic components, and micro-interactions that will be coded and released in future and current sprints.
We leverage cutting-edge interaction design tools, design systems, and DesignOps processes to enable a seamless workflow between designers, developers, and product owners.
At Whitespace, we are proud to count several kinds of creatives among our core and extended teams.
Some specialize in brand identity and marketing. Others focus on UI design for web and mobile interfaces. And several people on our team do both.
A few are experts in creating delightful animations through motion design and 3D modeling, and some are professional photographers and filmmakers.
Finally, there are the designers that we like to call data artists: people who make data come to life through interactive visualizations, infographics, and dashboard design.
All of these people are expert storytellers.
Whitespace believes that clients stand a lot to gain from incorporating design culture and DesignOps capacity into their existing SDLC and DevOps environments.
One of the best ways to scale the design practice and accelerate the delivery of consistent and coherent user experiences is the implementation of design systems.
We are systematically putting design systems in place for our clients as part of initial project engagements. Subsequent projects leverage these systems and contribute to their evolution.
Most clients and partners approach us to work on complex, enterprise software projects. These typically involve the design and development of web, mobile, wearable, or zero UI solutions for B2C, B2B, or B2E (business to employee) use cases.
Our job is to bring the "UXpertise" to the party, making the complex feel simple, and ensuring that projects are not run in silos, but rather according to Agile UX best practices.
UX has a role to play from project start to finish, and this is one party where it's polite (and preferable) to arrive early. From user story mapping and backlog refinement, through the development, launch, and post-launch phases, we are there to safeguard product quality and optimize the user experience.
Our developers, business analysts, and project managers are experts in their respective fields, as well as SCRUM certified and trained in our UX First™ approach. We can deliver your project from A to Z, never losing sight of the key success factor: the users.
Interested in building a UX culture at your company? Based in part on the courses we teach at local universities, we have developed training materials that give you the theoretical and practical tools needed to integrate UX methodology into your SDLC and Agile project management practices.
- Introduction to UX and Design Thinking
- UX for the Luxury Industry
- UX and eCommerce
- UX and Digital Marketing
Sometimes clients need a helping hand for a brief or extended period of time, either to meet a deadline or because of resource shortages. We have a diverse and self-sufficient team of experts who can fill in the gaps and add immediate value.
- UX strategists
- UX researchers
- Interaction designers
- Service designers
- Visual designers (2D/3D)
- Motion designers
- Creative directors
- Business analysts
- Software developers
- Software architects
- Systems/Cloud architects
- Data scientists & Data artists
- Project managers
- Product owners & Scrum masters
"New ideas come from seeing, smelling, hearing – being there ... If you're not in the jungle, you're not going to know the tiger."
– Tom Kelley, author of The Art of Innovation