UX is in our DNA
Too many agencies and IT service providers confuse UX with UI, missing the point entirely. Though they are related, UI is more about the What, and UX is more about the Why.
At Whitespace, our favorite question is Why? ... Except when it comes to moonshots. Then the question becomes Why not?
Why we're different
"The simple act of paying positive attention to people has a great deal to do with productivity."
– Tom Peters, renowned business author