Why UX makes good business sense

Most requirement lists contain a “make it simple” or “make it user-friendly” request. Easy to say – not so easy to do. In fact, making a complex system appear simple and intuitive is hard work. It requires a thorough user-centered and collaborative approach. In the end, the pay-off is not just a more usable system, …

Read moreWhy UX makes good business sense

What’s the ROI of UX?

do more

Much has been written about the value of user experience (UX) and how a user-centered design approach can help organizations avoid some of the classic pitfalls that cause IT projects to go over budget, extend past deadlines, or fail outright. Most of the discussion focuses on revenue and cost saving metrics. While it’s certainly valid to make the …

Read moreWhat’s the ROI of UX?